Making Noise in the Web World

New Tacoma firm believes you should hear as well as read on the Net

 

Engineer Billy Pratt works the board for producer - and company President - Dana Greenlee in the LoudVox studio recording booth,  LoudVox produces two shows for broadcast on both radio and the Internet and hopes to capitalize on growing demand for sound on the Net.

Marcelene Edwards; The News Tribune Tacoma, Wash.; Aug 23, 2000 - Ears can be as important as eyes when it comes to Internet revenues, said LoudVox Productions Inc. President Dana Greenlee.  Greenlee's new digital audio company is aimed at capturing listeners through radio shows, news shows and other online products. Tacoma-based LoudVox produces two one-hour radio shows - The WebTalkGuys and Cycleradio - broadcast on both traditional radio stations and over the Internet. Greenlee and her volunteer voices from around Tacoma also record commercials for radio and Web sites.

And last week the company began recording book summaries and excerpts to sell to Internet book sellers. The one-minute downloadable recordings are intended to help consumers pick out books, she said. LoudVox would make money each time someone clicks on the recording.

"Our goal is to have fun producing and recording radio shows and other products," Greenlee said.

 

In late June, Greenlee and a few investors opened the office overlooking Pacific Avenue. The  studio has a recording station - interrupted by the siren of the occasional fire truck - and space to edit.

 

Greenlee and her husband, Rob, have been host to WebTalkGuys (www.webtalkguys.com) and Cycleradio (www.cycleradio.com) for more than a year. They decided that maybe they could design a business around recording.

"It just seemed natural. We all do this for free now. Let's make money on it," Greenlee said.

 

Online radio and recordings are becoming more popular. More than 100 million people will receive personalized audio programming over the Web and wireless devices by 2005, according to Forrester Research.

 

Greenlee received seed funding from Big Garden Ventures to purchase equipment and supplies. But she said she is trying to be conservative with her spending so she doesn't burn too quickly through her cash.

Greenlee recruits voice talent from among local businesses, and volunteers will be paid if the recordings sell.

 

Greenlee said the LoudVox business plan bridges the gap between the old economy and the new economy by gaining revenue from both traditional radio stations and Web sites.

"LoudVox is designed to turn the Web into something other than a text- based world," Greenlee said.

 

Greenlee said part of the fun for her is thinking up new ways to make money with her studio. She wants to persuade companies to record press releases, employee information and corporate news for their Web sites. She plans to coordinate Tacoma news and technology shows in conjunction with local business groups to sell to South Sound radio stations and Internet sites.

 

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