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Give your visitors a verbal education ...

Give your website visitors a little free advice. That's what online mortgager LoanTek.com did. LoanTek's CEO writes weekly articles for a newspaper. It was easy for the CEO to give voice to his articles in the LoudVox studio. Now his website visitors can be educated, hang around the LoanTek site a bit longer, and keep coming back. It's all about stickyness! .

Give a listen to LoanTek's articles and think what you can offer your customers as a little audio education. Adding personality to your site will say "There are Real People behind this website".

We've provided three popular formats so you can hear the difference and select which you prefer. Click on each example to compare:

Real Audio format

Listen (2:46) "Shop For A Loan" - Streaming "Real Audio" is a very common player on desktops and produces a high quality sound. The RealPlayer user base grows by over 200,000 new users per day, an increase of more than 300% since the beginning of 1998. This sample was encoded at 20 kbps.

Windows Media format
Listen (2:46) "Realtor or No Realtor" - Streaming "Microsoft Windows Media" audio (WMA), according to some tests, sound just as good as MP3s recorded at twice the bit rate . This sample was encoded at 20 kbps.

Streaming Java format
(2:46)
Article/commentary: "Can I Afford a Mortgage?" - LoanTek.com

(2:25)
Article/commentary: "Shop For A Loan" - LoanTek.com

(2:46)
Article/commentary: "Realtor or No Realtor?" - LoanTek.com

Click the "Play" button to hear. The Java format does not require a player to launch. More browsers are Java-enabled which means more will hear your message. However, the sound quality is not as clear as Real or Windows Media, particluarly when music is involved.